Coastal Sunrise is an animal hospital in Pensacola Florida. They strive for a Friendly environment and informing their clients so they know their pets are cared for.
They need to reach new clients through updating their logo and brand looks.
The goal was to make the logo more simple and bring a warm and trustworthy voice through design and visual language.
Using a word list, I drew several thumbnails and finally settled on two concepts: “Surfboard” and “Dog tag”
The first logo translates the key words into a logo. The surfboard gives context to the name and location of the vet. The Dog tag to show that the service is focused on pets.
The second logo shares the same goals as the first. With different platforms in mind, such as social media and a website, I simplified the design for scalability.
Still using my first logo, I was tasked with creating a stationary for the brand. I purposefully used blue to give the stationary a calm, professional feel. It was meant to show a sense of care and trustworthiness needed when getting news about a loved, furry one. the dog collar on the business card was created to further the concept of the logo as a dog-tag.
