Logo Case Study


I wanted a professional logo that could represent my graphic design and hobbies. I wanted it to include one of my favorite animals and have a hidden “s” to represent my brand. I also wanted it to be easy to animate for an introduction to my animation studio.

I looked at several Animation Studios to see what design principles they used. After that I placed my focus on my the two key elements I wanted to incorporate into my logo. I wanted it to have a dragon and I wanted to hide the first letter of my name in it.

I chose my favorite sketch and developed it further. This sketch checked off both of the key elements I desired to put in my logo. the dragon is clearly seen and the “s” is hidden but not unnoticed.

dragon logo

Finished Logo